As our parent company, GENERAL Inc. enters a new chapter on the global stage, the company has introduced its unifying brand slogan: "Creating a Life Conditioner". This slogan reflects GENERAL Inc.'s commitment to enhancing quality of life worldwide through innovation in air, water, and environmental technologies. Announced as part of the company's transition and renewed vision for the future, the slogan expresses a mission that goes beyond traditional air conditioning – one that focuses on protecting people from difficult climate conditions and supporting sustainable, well-being centred communities.
Creating a Life Conditioner – GENERAL Inc.
What we support, and what we will continue to protect, is the comfort of the people who matter most: our families and loved ones.
And in a world facing ever more intense heatwaves and cold spells, we are committed to safeguarding not only individual health but also the sustainable wellbeing of our towns and communities.
We want to protect every form of LIFE – the smiles of future generations and the environment we all share.
From building air conditioners, we are moving forward to create something even greater: Life Conditioners.
What This Means For Us in New Zealand
For us at GENERAL New Zealand, GENERAL Inc.'s global slogan represents a broader direction that underpins the company's commitment to innovation, sustainability, and wellbeing on a worldwide scale.
As a subsidiary, we see this message as an expression of the values guiding our parent company's future – a focus on protecting people from increasingly extreme climate conditions and advancing technologies that contribute to healthier, more resilient communities. While we tailor our communication to ensure it resonates with the unique needs and expectations of New Zealanders, sharing this global brand message allows us to acknowledge and support GENERAL Inc.'s vision, ensuring our local story remains connected to the wider direction of the global organisation.
