GENERAL New Zealand recognised as Highly Commended by Trusted Brands New Zealand

GENERAL New Zealand (formerly Fujitsu General New Zealand) is pleased to announce it has again been recognised as Highly Commended by Trusted Brands New Zealand in the Reader’s Digest Trusted Brands survey for the 6th year in a row.

This latest recognition marks 14 years of being named one of New Zealand’s most trusted heat pump brands. GENERAL New Zealand was voted Reader’s Digest Most Trusted Brand in the Heat Pump category in 2020 and 2015 and was Highly Commended from 2021 to 2026.

Trusted Brands New Zealand recognises brands that have built strong consumer trust through consistent performance and customer experience. The annual Reader’s Digest survey, conducted independently by Catalyst Research, captures the views of New Zealand consumers across multiple product categories. Each category awards one Most Trusted brand and two Highly Commended brands, highlighting those that continue to earn the confidence of Kiwi households.

Simon Lount, general manager of sales, GENERAL New Zealand, said, “GENERAL New Zealand is proud to be recognised again by Kiwi consumers through Trusted Brands New Zealand. Recognition like this matters because it reflects the real experiences people have with our products, our people, and our service.

“Being New Zealand’s Favourite Air® is about more than being known in the market. It’s about being a brand that New Zealanders can rely on for quality products, energy-efficient heat pump and air conditioning solutions, and strong local support. At GENERAL New Zealand, that commitment remains unchanged.”

This latest recognition comes as the business continues its next chapter under its new trading name, GENERAL New Zealand. Effective 1 January 2026, the business changed its name from Fujitsu General New Zealand and continues to market its products under the trusted Fujitsu and General Airstage brands.

For more than 25 years, the business has provided high-quality, energy-efficient heat pump and air conditioning solutions backed by strong customer service for Kiwi homes.